Strategic Marketing Support for CMOs and Marketing Leaders

Senior strategic capacity for the marketing leader you already have. I partner with CMOs and VPs of Marketing to build the strategy, messaging, and content the rest of the plan runs on.

Book a discovery call See how the work builds

When strategic support makes sense

  • Your marketing leader is stretched thin

    They know what needs to happen, but running the team leaves no time for the strategic work underneath it.

  • Your team grew faster than its foundation

    There's plenty of activity, but no shared strategy or message connecting the work to business goals.

  • You need a senior partner, not another vendor

    You want someone who thinks at the leadership level and works alongside your team, not another agency producing assets.

Your leader stays in charge

Strategic support isn't a replacement for your marketing leader. They keep ownership of the team and the plan. I bring senior strategy and hands-on capacity, working alongside them on the foundational work their team doesn't have the time or experience to lead.

If you don't have a marketing leader, fractional CMO services may be the better fit.

How the work builds

Marketing works best when each layer supports the next. Most engagements start with the foundation and build from there.

  1. Strategy and messaging

    The foundation: positioning, a core narrative, and messaging every team works from, tied to business goals.

    Strategy and messaging

  2. Content and thought leadership

    Content planned around how your buyers decide, with a point of view that gives your brand something to stand for.

    Content strategy

  3. Distribution

    A clear job for every channel and the tactics that put your content in front of the right people.

  4. Sales enablement, ABM, and demand gen

    With the foundation in place, we extend it to sales and to the accounts and programs that drive pipeline.

    Sales enablement

Discovery decides the mix. Some clients need every layer, others need one piece done well.

Need one piece?

Strategic support can also be a focused, standalone project. The two most common:

Strategy and messaging

Positioning, a core narrative, and a messaging framework adapted for each audience and role on the buying committee.

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Content strategy

A content plan built around the buyer journey, with editorial pillars, thought leadership, and a clear path from content to pipeline.

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Every engagement starts with discovery

Before I recommend anything, I learn your business and how your team works. Discovery is part of every engagement, because it's how we decide what you actually need.

  1. Conversations

    I talk with your marketing leader, their team, sales, and leadership to understand goals and gaps.

  2. Review

    I go through your existing marketing, materials, data, and tools.

  3. Findings

    I share what's working, what's disconnected, and where the opportunities are, before any recommendations.

  4. Scope

    Together we decide which layers to take on, in what order, and how we'll work with your team.

Two ways to work together

Defined engagement

A set scope and timeline for a specific piece of work, like a messaging framework or content strategy, delivered and handed off to your team.

Ongoing partnership

A monthly retainer. I stay on as a strategic partner to your marketing leader, building each layer and adjusting as the business grows.

What your team walks away with

  • A research foundation built from your team, your customers, and your data
  • Positioning, a core narrative, and a messaging framework
  • A content strategy with editorial pillars and a thought leadership point of view
  • A distribution plan with a clear job for every channel
  • Sales enablement, ABM, and demand gen plans when the foundation is ready
  • Tools and frameworks your team can keep using after the engagement

Questions

What is strategic marketing support?

Strategic marketing support gives an existing marketing leader senior strategic capacity. I partner with CMOs and VPs of Marketing to build the strategy, messaging, and content their team runs on, without replacing anyone on the team.

How is this different from a fractional CMO?

A fractional CMO leads your marketing. Strategic support partners with the person who already does. Your marketing leader keeps ownership of the team and the plan, and I bring senior strategy and hands-on capacity alongside them.

What does the work usually include?

It's usually a mix, decided in discovery. Most engagements start with strategy and messaging as the foundation, build content and thought leadership on top of it, then plan distribution. Sales enablement, ABM, and demand gen often follow once those are in place.

Can you work on just one piece?

Yes. The most common standalone projects are strategy and messaging, and content strategy. Discovery is still included, so the work fits your business.

Do you work with our team and agencies?

Yes. I work alongside your marketing leader, their team, and any outside partners, so everyone is working from the same strategy.

How does pricing work?

Investment depends on scope and whether you choose a defined engagement or an ongoing partnership. After a discovery call, I'll share a proposal with the total investment.

Let's find the right mix.

A discovery call is a conversation about your goals, your team, and where strategic support would make the biggest difference.

Book a discovery call