Melissa Meredith Melissa Meredith

How To Collect & Implement Customer Feedback Into Your Content

Your audience is willing to spend 31% more on a business with excellent reviews. That’s why it’s important to know how to encourage and implement customer feedback into your marketing content. Let’s jump in and show you how to effectively collect and implement feedback into your strategy!

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Melissa Meredith Melissa Meredith

How To Perform A Content Audit in 2023

Before you get your creative team working on next year’s content, consider a content audit that will help you achieve your content marketing goals for the next year. Here’s a step by step on how to perform a content audit!

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Melissa Meredith Melissa Meredith

How To Run A User Generated Content (UGC) Campaign

There are two types of User Generated Content (UGC) campaigns; niche audiences and your brand’s audience. Let’s break down the similarities and differences between both to find the best fit for your next launch plan.

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Melissa Meredith Melissa Meredith

How Repurpose Content For Email

The best part of creating a piece of content are the ways you can keep repurposing that piece over time. You can then simply take those pieces of content and flip it into something new... like emails! Let us show you how to take existing content and repurpose them into high-converting emails.

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Melissa Meredith Melissa Meredith

How To Effectively Create Social Media Content That Performs

As the head of marketing, you have to make sure that your social media content performs just as effectively as your other marketing platforms. If it doesn’t, all that time creating what you think is the best content could lead to a badly spent budget and not reaching your goals! So, how can you avoid this? Here’s our step-by-step guide to creating social media content that performs.

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Melissa Meredith Melissa Meredith

Why Content Strategy Is Important

You can post content every day but without a content strategy, you’re driving to a new destination without a map. Just like marketing, with content, you have to have a strategy in place to help drive home the results. Here are five reasons why we recommend having a content strategy in place.



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Melissa Meredith Melissa Meredith

Content Vs. Copy: What’s The Difference?

Copy can be a piece of content. Copy is also the sidekick to content. Content can be copy, but it is not limited to just copy. Confused? Let’s take a look at the three typical types of content you’ll see in your feeds today. You’ll see the role copy plays in each.

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Melissa Meredith Melissa Meredith

How to Plan Your Company Blog Content

It’s no secret; Content is the number one way your target audience will engage with your brand. How did we go about jumping over the content creation overwhelm into a well-oiled machine? We started with blogs! Here’s exactly how we planned our blog content from scratch.

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Melissa Meredith Melissa Meredith

How To Refresh Your Existing Website Content

Curious about how you can update your current website content? If you're not looking to completely recreate your website and just want a little bit of a refresh, follow these steps for simple ways to update your website.⁠

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Melissa Meredith Melissa Meredith

What Content To Include In A Website

Websites have become the face of your company and a great way for existing and potential customers to learn more about you, access resources, answer questions or reach out to you for more information. At the core of your website, content is king but not just any content will do. Whether you’re planning to launch a new website or audit an existing one, having a few key pieces of content in place will help your website perform better in order to increase traffic, on-site time, and convert your visitors.

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Melissa Meredith Melissa Meredith

Where To Get Your Website Content

If you’re looking to launch a new company website or start over with your existing website, you’re likely thinking about the variety of website content that you will need and where you will get that website content from.

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