B2B Marketing Consulting Services
Strategy, messaging, content, and the systems that connect them. Whether you need a marketing leader or a partner for the one you have, every engagement builds one connected system for growth.
Two ways to work together
Fractional CMO
For companies without a marketing leader, or with a team that needs senior direction. I lead your marketing, set the strategy, and connect it to sales and business goals.
- Startups building marketing for the first time
- Companies with a small team, or no team
- Teams that grew faster than their strategy
Strategic support
For companies with a CMO or VP of Marketing who needs senior strategic capacity. Your leader stays in charge, and I work alongside them on the foundational work.
- Marketing leaders stretched too thin
- Teams executing without a shared foundation
- Focused projects like messaging or content strategy
How the pieces fit
Every service is part of one system. Each layer supports the next, so most engagements start with the foundation and build from there.
Strategy and messaging
Positioning, a core narrative, and messaging every team works from, tied to business goals.
Learn moreContent and thought leadership
Content planned around how your buyers decide, with a point of view your brand can stand behind.
Learn moreDistribution
A clear job for every channel, and the tactics that put your content in front of the right people.
Sales enablement, ABM, and demand gen
The foundation extended to sales, target accounts, and the programs that drive pipeline.
Sales enablementABM and demand gen
Measurement runs through every layer, tied to pipeline and business goals rather than activity.
How every engagement works
Discovery comes first
Every engagement starts with conversations, a review of what you have, and findings shared before any recommendations.
A clear first 90 days
Strategy first, then implementation, then measurement. Every engagement has a three-month minimum.
Defined or ongoing
Choose a defined engagement with a set scope, or an ongoing retainer that continues after the first three months.
Workshops and training
Practical B2B marketing frameworks for teams and individual marketers, without a full engagement.
Join the workshop waitlistNot sure where to start?
Take the free Sales and Marketing Alignment Assessment and see where your goals, messaging, content, handoff, and measurement are connected and where they aren't.
Take the assessmentQuestions
Which service is right for my company?
If you don't have a marketing leader, or your team needs senior direction, a fractional CMO is usually the right fit. If you have a CMO or VP of Marketing who needs senior strategic capacity, strategic support is. We'll confirm the right fit on a discovery call.
Do you offer standalone projects?
Yes. The most common standalone projects are strategy and messaging, and content strategy. Discovery is still included, so the work fits your business.
Is there a minimum commitment?
Yes. Every engagement has a three-month minimum, built around a path from strategy to implementation to measurement.
Do you only do strategy, or do you help with execution?
Both. I build the plan, then lead or support execution alongside your team, vendors, or agencies.
What industries do you work with?
I work with B2B and mission-driven organizations with complex sales and buying committees, including technology, cybersecurity, healthcare, higher education, manufacturing, foodservice, construction, professional services, senior living, behavioral health, economic development, and workforce development.
How do we get started?
Book a discovery call. It's a conversation about your business, your goals, and whether we're a good fit. If we are, I'll share a proposal with the scope and total investment.
Let's find the right place to start.
A discovery call is a conversation about your business, your goals, and which kind of support fits.