Hi, I'm Melissa.
I'm a fractional CMO and B2B marketing strategist. For more than 13 years, I've helped companies turn disconnected marketing into a system that supports growth.
Why Content Creative exists
I started Content Creative after seeing the same problem again and again. B2B companies spread their strategy, branding, content, and execution across several agencies and vendors. The result was fragmented messaging, slow timelines, and teams pulling in different directions.
That's still the problem I solve, but Content Creative has grown with my work. It started as a content and branding agency. Today it's a strategic practice. I lead marketing as a fractional CMO, or partner with the marketing leader you already have, to build one system where strategy, messaging, content, and sales work from the same plan.
How I work
Discovery first
I don't recommend anything until I understand your business, your buyers, and how your teams work.
Strategy before tactics
Messaging and priorities come first, so every channel has a clear job.
A partner, not a vendor
I work as part of your team, alongside your people and your partners.
Experience
My background spans customer service, sales, and B2B marketing. That means I see the whole path a buyer takes, from first touch to closed deal and beyond, and it shapes everything I build.
Recent work includes
- Fractional CMO for a county economic development organization, leading marketing across the entire organization
- ABM and sales and marketing alignment for a cybersecurity threat intelligence company
- Marketing strategy for a B2B organization, from narrative and ABM to HubSpot and multichannel activation
- Demand generation and LinkedIn thought leadership for a commercial refrigeration manufacturer
- Content and SEO/AEO performance work for a product analytics SaaS company
- Marketing workshops for small businesses and young professionals in my community
I work with B2B and mission-driven organizations in technology, cybersecurity, healthcare, higher education, manufacturing, economic development, professional services, and more.
Beyond client work
Most of my time away from work goes to my husband and our son, usually outside. I love to cook, I'm always in the middle of a book, and I try to stay active.
Young Professionals of Wabash County
I serve on the board and as marketing chair, helping build a stronger community for the next generation of local leaders.
The Long Story
The part that doesn't fit in a LinkedIn post.
My newsletter on leadership, marketing, and what it takes to do the work well and sustainably. New issues every other week.
Questions
Who is Melissa Gifford?
Melissa Gifford is a fractional CMO and B2B marketing strategist and the founder of Content Creative. She has more than 13 years of experience across customer service, sales, and B2B marketing.
What does Content Creative do?
Content Creative provides fractional CMO leadership and strategic marketing support for B2B companies. It builds connected marketing systems where strategy, messaging, content, and sales work from the same plan.
Is Content Creative a marketing agency?
No. Content Creative is a strategic practice. It leads with strategy and works as part of your team, rather than producing disconnected assets.
Where is Content Creative based?
Content Creative is based in Indiana and works with clients across the United States, both remotely and on-site.
Let's talk about your marketing.
A discovery call is a conversation about your business, your goals, and whether we're a good fit.