We created data-backed marketing and organizational plans that help you grow.
Content Creative is a strategy-first B2B marketing consulting firm that helps growing companies align marketing, sales, and go-to-market strategy. We specialize in B2B marketing strategy, content strategy, and go-to-market planning, turning content into infrastructure that supports demand generation, sales enablement, and long-term growth.
Because Execution Without Strategy Breaks Marketing
Most B2B marketing doesn’t fail due to lack of effort.
It fails when strategy is unclear, priorities are misaligned, and teams operate in silos.
Content Creative helps B2B organizations:
Clarify marketing and go-to-market strategy
Align marketing, sales, and product teams
Build content strategies that support the full buyer journey
Replace one-off campaigns with repeatable, scalable systems
We lead with strategy so every initiative has purpose, focus, and measurable impact.
We Build Marketing Systems That Go Beyond Deliverables
Our work spans:
B2B marketing strategy & consulting
Content strategy and content marketing
Go-to-market planning and execution support
Brand positioning and messaging alignment
Sales enablement and marketing alignment
Marketing audits, roadmaps, and process refinement
Rather than operating as an execution vendor, we act as a strategic partner, designing marketing foundations that integrate with your team, tools, and growth goals.
Meet Melissa Gifford, Founder of Content Creative & B2B Marketing Strategist
Melissa Gifford founded Content Creative after recognizing a persistent gap in the world of B2B marketing, branding, and content strategy, particularly within complex, technical industries.
Too often, B2B organizations rely on multiple agencies and vendors to manage strategy, branding, content, and execution. The result is fragmented messaging, longer timelines, internal misalignment, and lost revenue. Content Creative was built to solve that problem.
With more than 13 years of experience across customer service, sales, and B2B marketing, Melissa brings a full-funnel perspective to every engagement. She helps teams replace disconnected efforts with clear strategy, aligned messaging, and marketing systems that actually support growth.
Content Creative partners with B2B brands operating in technology, SaaS, construction, professional services, cybersecurity, and other technical industries, providing:
B2B marketing strategy and consulting
Content strategy and content marketing
Go-to-market planning and execution support
Marketing audits, roadmaps, and operating systems
Whether supporting a full marketing transformation or a focused, project-based initiative, Melissa helps organizations execute data-backed strategies that align brand, messaging, and go-to-market execution so marketing functions as infrastructure, not a bottleneck.
Trusted Brands
Let’s Collaborate.
contact us
Submit an inquiry form and schedule a discovery call. Making sure we’re a good fit is just as important for your business as it is for ours. We use this time to keep your best interest in mind so a great partnership can be formed.
Develop your strategy
It’s time to get one step closer to achieving your business goals. As your business’s full-service marketing extension, all of your strategies are custom-crafted and goal-driven to ensure results.
Implement Your Data-Backed Plan & Drive Results
With a data-backed plan and strategy in place, streamlining your marketing efforts and reaching results will be more attainable than ever.
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What does Content Creative do?
Content Creative is a strategy-first B2B marketing consulting firm. We help companies align marketing, sales, and go-to-market strategy, then design content and systems that support demand generation, sales enablement, and long-term growth.
Who do you work with?
We partner with B2B marketing leaders, founders, and in-house teams at growth-stage and established companies. Our clients typically operate in complex, technical industries and need clarity, structure, and strategic alignment across teams.
Are you a marketing agency?
No. Content Creative is not a traditional marketing agency. We operate as a strategic partner, leading with marketing strategy, content strategy, and go-to-market alignment before execution. Our focus is on building systems — not just producing assets.
What makes your approach different?
We start with strategy, not tactics. Rather than jumping straight to campaigns or content, we focus on alignment, prioritization, and infrastructure so marketing efforts are connected, scalable, and measurable.
Do you offer content creation?
We provide content strategy, planning, and execution support. Our priority is ensuring content is aligned to strategy, buyer journeys, and business goals — not producing disconnected content for content’s sake.
Which industries do you specialize in?
We specialize in B2B companies with complex buying cycles, including technology, SaaS, cybersecurity, construction, professional services, manufacturing, and higher education.